Phil Elliott
Publisher, GamesIndustry.biz

18/12/2009 @ 10:37

New survey confirms word of mouth importance

A new survey conducted by PR firm Waggener Edstrom in the US has backed up a previous study by the Cowen Group which concluded that word of mouth was the most significant factor for people in terms of purchase motivations.

This is an excerpt from the full story. Log in or register for free to read the whole article.

Log-in to read the full story and comments

Log in

Forgotten your password?

Register for free

Choose an account type to get started.

Find out more about account types

Most popular stories
  1. Apps Genius signs Jersey Shore deal
  2. Activision-Blizzard doubles annual profits to $1.1 billion
  3. Crowded House
  4. US market sees almost 40 per cent fall in January
  5. Activision admits to bungled Call of Duty Elite launch
Recent comments
Follow us on Twitter Get GamesIndustry.biz on the move at http://www.gamesindustry.biz/m/

GamesIndustry.biz is the world's most read and influential games industry website. But don't just take our word for it!

GamesIndustry.biz is a permanent fixture on my shortcut bar as it reliably always has a broad range of news and features with the ability to feedback with my peers.
— Martyn Brown
Hosted by dx.net