The creator of NBA Jam, Smash TV and NFL Blitz, Mark Turmell, has joined EA Sports as senior creative director, the company has announced.
The appointment follows rumours that EA has picked up the rights to arcade favourite NBA Jam, although Turmell says on the official EA Sports blog that he's looking forward to working on the market-leading Madden and NCAA franchises.
"I have long marvelled at EA and their ability to ship quality games on a yearly schedule," said Turmell. "That's incredibly hard. And I've also marvelled at how EA management or marketing has understood their consumer and then targeted them with appropriate content.
"I'm a huge sports fan, love making videogames, and trust that this senior management team will navigate the very difficult and challenging waters of game development as we move forward in this rapidly changing business."
Turmell will be based at EA Tiburon working inside the Central Gameplay Group.