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N-Gage voted "fading star" by mobile execs

By James Lee

Mon 30 Mar 2009 4:01pm GMT / 12:01pm EDT / 9:01am PDT
Mobile

Panel of 147 mobile executives cast a vote of no confidence in Nokia's reborn service

Nokia's N-Gage has been labelled a "fading star" by a panel of 147 senior mobile games executives, who said that a number of mobile platforms would have to move fast to avoid obsolescence against Apple's iPhone and Google's Android.

Approximately 48 per cent of the panel, brought together by the Multimedia Research Consultancy, voted the N-Gage negatively, with a further 22 per cent voting that Java is "unlikely to be around in five years time", while only 15 per cent thought that the Palm was "here to stay".

"Some of the scores attained by individual developer platforms and operating systems were nothing short of dismal and will raise alarm bells amongst their management teams," commented Vic Whiting, MD of the Multimedia Research Consultancy.

"We acknowledge that these results represent industry sentiment at a particular point in time and we do not expect rival developer platforms and operating systems to simply lie down and die," he said.

"However, they will all have to raise their games quickly and forcefully if they are to counter the momentum and impact being achieved by the likes of Apple's iPhone and Google's Android."

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4 Comments

Mat Bettinson Business Development Manager, Tantalus Media

97 0 0.0
N-Gage is curious. Nokia really seemed to be keen on the platform at GDC, large exhibitor space and some mighty fine white-bodysuit-clad rent-a-totty.

Thing is... N-Gage has two critical issues. Firstly it represents a lowest-common-denominator snapshot of specification from a few years ago. That means no 3D hardware acceleration at all for you bub. Doesn't matter what the spec is if all the latest Nokia phones. Secondly, N-Gage itself has *only just* actually turned up pre-installed on Nokia phones.

The billing mechanism is to be via phone bill sort of thing, which sounds convenient from an end-user perspective but having tried it, it just didn't actually work. In fact the process of getting N-Gage on my phone and buying a game was not what you might call a mass-market friendly experience.

Nokia did talk about developing an SDK for authoring native games on their phones which might be more interesting in conjunction with their Ovi store. I think that's what they should be talking about these days.

Curious about 22% of execs thinking Java is going away. Reckon they're aware Android is a Java platform?

Posted:7 years ago

#1
I apologize in advance for the excessive snarkyness, but I just can't resist...

You have to shine to fade :p.

Edited 1 times. Last edit by Stephen Triche on 31st March 2009 2:37pm

Posted:7 years ago

#2

Chris O'Regan Director and Co-Founder, Silver Hound Productions

7 0 0.0
I think the N-Gage platform has certainly struggled against the might of Apple with the all conquering iPhone. What's really interesting is that feature for feature, the iPhone comes up short against other smart phones, especially Nokia's N96, yet they still pull in the sales and attention of everyone. Not wanting to pull out the old emperor's new clothes cliche, but one can't help but think that there is an element of that when looking at the iPhone objectively.

Posted:7 years ago

#3

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.

2,515 3,202 1.3
History shows that the most fully featured and powerful product of any consumer electronics segment is usually not a sales leader.

N-gage simply tried to do to much at once while not excelling at any of them. Combined with poor aesthetic designs, poor marketing and steep competition from all market segments (phones, games, media players).

N-gage faded upon launch.

Posted:7 years ago

#4

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