Phil Elliott
13:36 (BST)
07/08/2008
Motamedia unveils truck ads for DS Guitar Hero
Motamedia has unveiled the vehicle advertising plan for Activision's forthcoming Nintendo DS edition of its hugely popular music game - Guitar Hero On Tour.
A fleet of 30- and 40-foot trucks will carry advertising for the game, which is out now in the UK, and hopes to reach "a wide audience in areas largely uncluttered with other forms of advertising," the company said.
"We are delighted to be part of the nationwide launch of Guitar Hero on Tour and to be assisting such a leading player in the worldwide games industry," Motamedia MD Colin Smith added.
"Our advertising is particularly suitable for a game that can be played on the move, and Activision's state of the art graphics have created a particularly striking campaign."
Tim Lloyd, planner at Starcom MediaVest commented: "Guitar Hero on Tour will appeal to a broad mix of players and as a result, we wanted to use a number of different promotional devices to reach our target audience."
To view other users comments, you must be logged in to a GamesIndustry.biz Network account.
Business
GamesIndustry.biz Network survey deadline nears
Final chance to register your opinions in our 2010 industry survey
Online
PlayStation Home hits 10 million users
Sony announces landmark figure alongside three new interactive spaces
Events
Sports Interactive sponsors football charity bash
Football Extravaganza event to raise money for music therapy charity
Media / Mobile
GamesIndustry.biz launches new mobile site
News, interviews and editorials now available, streamlined for handheld devices
Publishers
Atari sued over D&D licensing agreement
Hasbro files complaint against company for contract breaches
News
New survey confirms word of mouth importance
Waggener Edstrom research backs up previous study by Cowen on purchase motivations