HomeNewsFeaturesJobsResourcesDirectoryEducation

Midway investing $30 million in Stranglehold

Euro MD claims game will be biggest seller this Christmas

Midway's European MD Martin Spiess has told GamesIndustry.biz the publisher is investing USD 30 million in upcoming action game Stranglehold.

Spiess claims the new IP could be the most expensive next-generation game in development, but is confident that come the September release the massive investment will pay off, with retail and consumers already very positive about the title.

"[Stranglehold cost] around USD 30 million, so it's possibly the most expensive next-generation game in development to date," said Spiess, in an interview to be published next week.

"The early indications from retail and the consumers are there, so it is going to pay off."

"In order to recoup development money you obviously have to sell a lot of units, but what we're seeing to date is that we will sell those units. Stranglehold will be the top selling title this Christmas," claimed Spiess.

The title has been developed in collaboration with Hollywood director John Woo and action icon Chow Yun-Fat. Pitched as a sequel to the 1992 movie Hard Boiled, the limited edition PlayStation 3 version of the game will include the original film on the Blu-ray disc.

And Spiess is confident that Stranglehold will offer a new experience for next-gen machines, rather than the equivalent of a PC game tweaked for the home console market.

"From a playability standpoint and a technology standpoint, we're delivering something which has not been done before - true next-gen for the first time, rather than just having some PC game ported onto next-gen with higher resolution graphics," he said.

Comments

To view other users comments, you must be logged in to a GamesIndustry.biz Network account.


In Related News

Midway

Ex-Midway execs win court case

THQ buys Midway San Diego studio

60 jobs go as Midway closes Chicago corporate office

Follow us on Twitter
Newsletter Signup

Sign up for FREE and receive a comprehensive round-up of industry news.


GamesIndustry.biz is the world's most read and influential games industry website. But don't just take our word for it!

"I check GamesIndustry.biz every day — you have to, to know what's going on. It's definitely the best European news site, and is beginning to offer a more global view too. There's a ton of information and news on the net — but this is the one that matters."

David Reeves

Latest announcements courtesy of GamesPress
GamesIndustry.biz is a proud supporter of GamesAid. Hosted by dx.net