James Lee
11:37 (BST)
21/04/2008
Microsoft voted more innovative than Sony or Nintendo
Microsoft has been voted into fifth most innovative company in a poll of 3,000 business executives by BusinessWeek, beating out its console producing rivals Sony and Nintendo.
The poll, in which Apple took the top spot, also saw Nintendo and Sony voted seventh and ninth respectively. While Microsoft's position in the poll remains the same as last years, Sony went up a spot and Nintendo jumped up from 39.
This is the first time all three console manufacturers have made it into the top ten.
Of the three, however, Microsoft was the only one whose position was not credited to its console rather its work with touch screen technology and search engine efforts.
To view other users comments, you must be logged in to a GamesIndustry.biz Network account.
Tecmo Koei asks Sony to "please cut the price" of PS3
CEO says price cut is needed to boost the PlayStation 3's market share
Valve: Steam can boost boxed sales
Free weekends on service increase retail sales, claims Lombardi; Left 4 Dead 2 pre-orders already double that of original
Activision: DJ Hero is "tremendous value"
Publisher believes £108 RRP for game and peripheral is fair for amount of content included
Thomas walks away with $5m from Midway sale
Original $100,000 purchase pays off for private investor as all other legal disputes settled
Namco Bandai secures Dragon Ball rights for 5 years
Deal begins in 2010, but publisher will also release three titles this year
