Microsoft plans Natal blitz at E3

Fri 26 Mar 2010 8:24am GMT / 4:24am EDT / 1:24am PDT
EventsHardware

Event confirmed for Sunday before annual showcase to demonstrate "universal appeal" of motion controller

Microsoft is preparing a Project Natal marketing push in June, promising a "World Premier" event to show off the motion control system on the Sunday before E3.

Held at the 10,000 capacity Galen Centre in LA, the event is to showcase the wide-ranging appeal of Natal, and will be followed on Monday by an official press conference.

"We’re gearing up for a really exciting E3 – unlike any E3 we’ve ever had before," Microsoft's Aaron Greenberg told VG247.

"As you may have heard, our traditional news briefing is on the morning of Monday, June 14. Additionally, as a kick off to the week, we will be hosting a can't-miss exclusive Project Natal World Premier experience designed for all ages and demonstrating the universal appeal of Xbox 360 on Sunday evening."

The system was first unveiled at E3 last year, but Microsoft has yet to show any significant software releases for Natal, or commit to a price or solid launch date.

Peter Molyneux said last month that he's found it frustrating that so far demos of the technology have only used early iterations of Natal, and that the software has been through "countless" revisions since it was first announced.

E3 is held June 15-17 this year, but as is traditional, the platform holders and major publishers will hold events before the official show dates in attempts to get better press coverage for their products.

The 2010 show looks to be one of the busiest in years, with rumours already circulating about new game announcements.

Earlier this week Nintendo pre-empted its competitors by revealing that it would show a brand new 3D handheld console at the event, and Sony has said that it will be unveiling more details of PlayStation Move and 3D games for the PlayStation 3.

In the same week, cloud gaming service OnLive is also set to go live to the public for the first time.

5 Comments

Jack Loftus
Contributing Editor

Microsoft: Don't forget about us! Don't forget about Natal! Please?!

Posted:3 years ago

#1

Jim Webb
Executive Editor/Community Director

Sunday? I'm sure I'm not alone when I say I have my staff flying in on Sunday making this incredibly inconvenient to cover.

Posted:3 years ago

#2

Woo. Platform holder decides to market new thing! Whatever next? It's just like E3. Oh it is E3 ;)

Posted:3 years ago

#3

Phil Elliott
Head of Community and Social Media

Maybe Sunday is the new Monday?

Posted:3 years ago

#4

Jack Loftus
Contributing Editor

@Jimmy: You mean you're not on MS's media/journalist "bought and paid for" list? I heard MS ran this by them in advance, so they could plan accordingly. You're missing out!

I kid Microsoft and hardcore gamer journalists, honestly. Sort of :-)

To everyone else: Who wants to make a gentleman's bet? The bet: Nintendo 3DS steals show and garners more hype than Natal and Move combined.

Posted:3 years ago

#5

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