Sections

Microsoft: GTA IV has 40 per cent attach rate with new consoles

More US data released following claims of majority sales on Xbox 360

Microsoft has said that during the first week on sale, 40 per cent of new Xbox 360's were sold with a copy of Rockstar's Grand Theft Auto IV.

The news comes days after Microsoft revealed other significant sales figures claiming 60 per cent of software sales were of the Xbox 360 version, and that the spike pushed hardware sales by 54 per cent.

"The game is attaching well to new consoles, roughly 40 per cent of 360s going out the door had a copy of GTA IV going with them," said a spokesperson on the Major Nelson podcast.

Chart Track data in the UK shows that 514,000 Xbox 360 copies of Grand Theft Auto IV were sold in its first week, while 413,000 copies sold were of the PlayStation 3 SKU.

Related stories

110,000 PS4 and Xbox One machines sold in the UK last week

Xbox One price discounting and PS4 Pro launch boost sector

By Christopher Dring

Is HoloLens a consumer gaming device yet?

Microsoft's Leila Martine on why games developers should consider HoloLens today

By Christopher Dring

Latest comments

Sign in to contribute

Need an account? Register now.