Massive Inc audits ad impressions accuracy

Microsoft has announced that its in-game advertising network, Massive Inc, has successfully completed an audit of the accuracy of the way that it tracks impressions, particularly regarding sizes, angles and cumulative second thresholds that it quotes.

This is an excerpt from the full story. Log in or register for free to read the whole article.

Log-in to read the full story and comments

Log in

Forgotten your password?

Register for free

Choose an account type to get started.

Find out more about account types

Follow us on Twitter Get GamesIndustry.biz on the move at http://www.gamesindustry.biz/m/

GamesIndustry.biz is the world's most read and influential games industry website. But don't just take our word for it!

GamesIndustry.biz is a vital and relevant news channel for the video game industry and a daily 'must-read' site.
— Phil Harrison
Hosted by dx.net