Mass Effect

Press Release PROVIDED BY GAMES PRESS

Edmonton, Alberta, Canada (April 29, 2008) – Leading video game developer BioWare™, a division of Electronic Arts Inc. (NASDAQ: ERTS), is proud to announce that key retailers across North America will be offering $10 off for all pre-orders of Mass Effect™ for the PC1, shipping to retailers May 27, 2008 in North America and June 6, 2008 in Europe. Gamers will receive the $10 discount by pre-ordering Mass Effect at both specialty and online retailers including GameStop, Amazon.com and GoGamer.com.

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