Ellie Gibson
08:23 (BST)
26/07/2007
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Live Arcade titles offer 'small but constant' revenue stream - Rare
Jetpac Refuelled "broke even", says Burton
Speaking at the Develop conference this week, Rare's Nick Burton said that while Xbox Live Arcade titles may not offer huge returns, they can provide a "small but reasonable" revenues on a constant basis.
Burton's comments came in a Q&A session following his presentation on the making of Jetpack Refuelled. When asked by an audience member if the game was a commercial success Burton replied, "If you want to measure it in success in that we broke even - we're in the black, so that's good.
"But Live Arcade games tend to sell for a long period of time... You don't tend to get the same sales with Live Arcade that you do with an on-shelf product."
According to Burton, sales of XBLA titles often peak immediately following release before quickly falling to a lower but more stable level.
"There is a tendency to drop down to a few hundred sales a day, and then just stay at that for as long as [XBLA] hosts it," Burton said.
"So then you have a guaranteed - small, but still reasonable revenue stream that's constant."
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