Kotick hopes for Call of Duty "online subscription service"
Activision boss claims gamers are clamouring for fee-based shooter
Headquartered in Santa Monica, California, Activision Blizzard, Inc. is a worldwide pure-play online...
Activision Blizzard CEO Bobby Kotick has expressed interest in creating a paid online world based on the Call of Duty series.
Speaking to the Wall Street Journal last week, he revealed his interest in making the shooter a fee-based product.
"I would have Call of Duty be an online subscription service tomorrow," he said. "When you think about what the audience’s interests are and how you could really satisfy bigger audiences with more inspired, creative opportunities, I would love to see us have an online Call of Duty world.
"I think our audiences are clamoring for it. If you look at what they’re playing on Xbox Live today, we’ve had 1.7 billion hours of multiplayer play on Live. I think we could do a lot more to really satisfy the interests of the customers."
While he said this was something he would want to do with "a snap of his fingers", his response to whether the company was actively looking at it was simply "hopefully."
Call of Duty: Modern Warfare 2 was 2009's biggest-selling title, shifting some 20 million units. This year's Call of Duty: Black Ops sports the long-running series' highest number of pre-orders to date.