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King.com on Facebook

Fri 18 Feb 2011 4:55pm GMT / 11:55am EST / 8:55am PST

Social gaming system comes to social networking site.

Los Angeles, CA, & London, UK February 18, 2011 Leading social games company, King.com, today announced that it will now be offering its popular games and tournament system on Facebook. By taking its games and tournament system to Facebook, King.com brings people across the globe together to play, compete and interact with friends, while collecting credits to be used for power-ups, conducting micro-transactions for virtual gifts and showing off their skills.

King.com has grown to one of the largest games sites. A main driver for our success is our own studio, which develops consistent, record breaking original games that top the best branded games on the market. On King.com, eight of the top 10 games have been built in-house, accounting for 85 percent of the top 10 total gameplays, said Riccardo Zacconi, CEO, King.com. We are now taking these game assets plus our industry-leading tournament model to Facebook for everyone to enjoy.

King.com has been highly successful at monetizing casual social games with its proprietary tournament system. Game plays in 2010 increased another 18 percent from 2009 between millions of players in tournaments on King.com. Tournaments are social by core since players test their skills against friends, family or strangers in a broad variety of casual games from Puzzle to Match-3, from Mahjong to Bubble-Shooters. The King.com tournament engine behind these staggering numbers provides a fun and challenging experience as it only matches players of the exact same skill level per game.

King.com is now taking this successfully proven experience to Facebook together with a set of 26 of its own game titles, which will be further extended over time. As the next step, the company will also be expanding this experience across multiple platforms mobile, Web and social media to allow users to play for credits across all games and platforms, whether on their mobile, tablet or computer anywhere, any time.

We are confident that replicating this successful model on Facebook will open the flood gates for a proven way to monetize social games. We have proven that gamers enjoy playing for micro transactions or virtual currency, while competing with each other, and want to build on this with our proprietary tournament engine, enabling users to enjoy great games wherever and whenever they like, said Zacconi.

To become a part of the King.com on Facebook community and get a taste of some of the worlds most popular games, go to ( http://apps.facebook.com/king_com/).

About King.com:

With over 25 million unique users and more than 400 million games played per month globally, King.com is a leading provider of online social games. King.com offers more than 200 exclusive games in 10 languages across the globe through its premier destination, King.com ( www.king.com) and on the Facebook platform ( http://apps.facebook.com/king_com/).

King.com is the exclusive provider of online games for leading portals and websites such as Yahoo!, MSN, NBC, CBS, Real Networks, Orange, RTL, Sat 1, Endemol, MTV3, Lifetime and other leading media companies. The company is also known for extending the brand of popular TV properties such as Survivor,The Office and The Biggest Loser into unique online social games.

King.com has offices in London, Hamburg, Stockholm, Rome and Los Angeles. For more information, please visit www.king.com.

Media Contact:

Paul Brady

Consort Partners

king@consortpartners.com

Tel: +1 646 491 2777

Heddi Cundle

Consort Partners Inc

US Landline: +1 415 796 3135

US Cell: +1 818 693 9779

UK Cell: + 44-7887-998853

Fax: +1 415 358 4351

Skype: muppet333

Google Voice: (415) 644-8026

Twitter: HeddiCundle

Web: www.consortpartners.com

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