Jillian Michaels' Fitness Ultimatum 2009
Another use for that Wii Balance Board.
EDISON, N.J., June 12, 2008 - Shed the extra weight while having fun! Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, is partnering with celebrity fitness trainer Jillian Michaels, the strength trainer and life coach on the popular television series "The Biggest Loser," and Interactive Game Group to deliver the first Wii game that combines a celebrity fitness trainer and the motion-based Wii system and Wii Balance Board accessory--Jillian Michaels' Fitness Ultimatum 2009. Integrating a tiered fitness regimen, expert advice and exercise techniques from the charismatic Jillian Michaels, the game delivers a focused workout that will help players reach their own personal fitness goals.
"Wii and the Wii Balance Board have added a credible and effective new option for players looking to get in shape in a fun and entertaining way," said Jesse Sutton, Chief Executive Officer, Majesco. "Jillian Michaels' expertise in the fitness world coupled with the innovative Wii Balance Board lets us deliver a compelling game that will change the way America approaches home fitness."
"As a huge gamer myself with younger siblings and godchildren, I recognize the importance of staying current with how people digest their media and information," said Jillian Michaels. "I truly think this type of product will be instrumental in revolutionizing the fitness industry and will help combat the childhood obesity epidemic in this country today. I couldn't be more excited about partnering with Interactive Game Group and Majesco to bring a family-oriented fitness video game to the market."
Frederic Chesnais, founder of Interactive Game Group (I2G), added, "This project is exactly why I created I2G--to bring talented people together and facilitate the creation and distribution of highly-innovative interactive entertainment."
In Jillian Michaels' Fitness Ultimatum 2009 players become new recruits in Jillian's boot camp where they enroll in a unique training program composed of challenging fitness tests and an ever-changing series of workouts. Players choose their workout from four types--Weight Loss, Strength Training, Intervals and Hill Climb--and set the intensity to light, medium or hard for a duration between 10 and 60 minutes. By completing exciting Wii Remote and Wii Balance Board motion-based challenges that range from crossing monkeybars to climbing ladders and rowing, players can also unlock lifestyle and fitness video tips from Jillian. Players can even track their progress based on calories burned and workout intensity. In addition, a Competitive Party Mode lets two players race against each other through entertaining individual challenges or through the entire Physical Training course to earn the winning time.
Developed by 3G Studios, Jillian Michaels' Fitness Ultimatum 2009 for Wii is expected to release this holiday season. For additional information about Majesco's exciting line of products, please visit www.majescoentertainment.com.
About Majesco Entertainment Company
Majesco Entertainment Company is a provider of video games for the mass market. Building on 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on leading console and portable systems. Product highlights include Nancy Drew, Cooking Mama and Zoo Hospital for Nintendo DS and Cooking Mama: Cook Off for the Wii system. The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More information about Majesco can be found online at www.majescoentertainment.com.
About Jillian Michaels
Jillian Michaels' passion for fitness training originates from 13 years of martial-arts practice and 17 years of personal training. Best known as the strength trainer and life coach on NBC's hit series "The Biggest Loser," Jillian is a motivator to nearly 15 million viewers every week. But before she was a huge TV success, Jillian struggled with her own weight. She was determined to reach her goals - and through dedication and hard work she did. Now, Jillian serves as a role model for others who want to better themselves and achieve their own personal fitness goals.
Jillian can be seen on TV shows in more than 35 countries and has her own DVD series, book and meal delivery plan. For more information please visit www.jillianmichaels.com.
Interactive Game Group (I2G) is a company producing and acquiring video games and other interactive entertainment properties, whether packaged media, online or wireless. Created by Frederic Chesnais, former Chief Executive Officer of Atari Interactive, Inc. with a decade-long experience in acquiring, financing and licensing intellectual property rights in the video game industry, I2G is developing and financing a portfolio of video game properties, joining forces with the best studios, publishers and distributors for each project on a worldwide scale.
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