IP creation is "key" to UK business, says Phil Spencer

Microsoft Game Studios general manager Phil Spencer has stated his belief that in a landscape of rising costs and increasingly harsh competition for talent on a global basis, the UK should focus on IP creation in order to find ongoing success and make the most of its "creative ability and key talent".

This is an excerpt from the full story. Log in or register for free to read the whole article.

Log-in to read the full story and comments

Log in

Forgotten your password?

Register for free

Choose an account type to get started.

Find out more about account types

Most popular stories
  1. Where does the GAME customer go if the High Street closes?
  2. Activision's Billion Dollar Man
  3. Apps Genius signs Jersey Shore deal
  4. Newell confirms Steam user details taken
  5. Activision admits to bungled Call of Duty Elite launch
Recent comments
Follow us on Twitter Get GamesIndustry.biz on the move at http://www.gamesindustry.biz/m/

GamesIndustry.biz is the world's most read and influential games industry website. But don't just take our word for it!

GamesIndustry.biz has a good mix of relevant business stories, with informed editorial from a team of professionals that I have considerable respect for.
— Mike Hayes
Hosted by dx.net