15:09 (BST), 29/04/2008
Intergi/GamerDNA deal
Press Release PROVIDED BY GAMES PRESS
— Intergi ( www.intergi.com), a leading video game and entertainment advertising network and representation company, today announced it has entered into a new, exclusive advertising agreement with GamerDNA, Inc., a leading social network site for gamers. Per the agreement, Intergi will represent and supply advertising placement for GamerDNA's web property, www.gamerdna.com, currently in BETA mode. Terms of the agreement are non-disclosed.
Formerly known as GuildCafe.com, a community site for fans of World of Warcraft, Guild Wars and other PC-centric MMORPGs, GamerDNA will tap into Intergi's dynamic connectivity to millions of online gamers to expand its audience base and build market share within the hardcore gaming category.
“GamerDNA.com offers a community where anyone passionate about videogames can connect with friends, share their stories and discover what's happening with the games they love,” said Jayson Dubin, president of Intergi. “Our network and reach capabilities offer advertisers access to millions of teens, men and women, in all ages and categories, who share a passion for online gaming through social media such as GamerDNA.”
“According to DFC Intelligence, the size of the global videogame market is expected to reach $47B by 2009,” said Jon Radoff, CEO of GamerDNA. “The scale and diversity of the gaming market demands a platform and genre-neutral community that encompasses all types of games and gamers. We are looking forward to working with Intergi to tap this market, and help position GamerDNA as the leading social platform for video game enthusiasts everywhere.“
GamerDNA is building a community for the millions of people around the world who are passionate about the immersive, engaging experiences that can be found through games. Based in Cambridge, Massachusetts, GamerDNA is funded by Flybridge Capital Partners and led by a team of online media and computer games veterans from Eprise, New York Times Digital and Electronic Arts Mythic. More information is available at www.gamerdna.com.
Intergi is a leading online gaming and entertainment advertising network and representation company offering broad and unparalleled access to the $25 billion gaming industry. Offering reach capabilities of over 9 billion page views, and 160 million unique visitors each month, Intergi offers targeted advertising placements - site specific, channel-wide and run-of-network – through specialized game categories including massively multiplayer online (MMO) and first person shooter (FPS) genres. Intergi's global market allows advertisers and publishers to connect from different parts of the world and access a more robust and viable gaming enthusiast. Based in Deerfield Beach, Florida, the company was launched in May 2007 by a team of seasoned gaming industry veterans. For more information, visit www.intergi.com.
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