Mark Androvich
17:30 (BST)
05/03/2008
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Independent future for Take-Two, says Zelnick
Sees videogame industry as the only growth area in pure entertainment business
Take-Two chairman Strauss Zelnick thinks that Take-Two has a bright future as an independent company.
Speaking to The Hollywood Reporter about his investment company, Zelnick said that they were there for the shareholders even as they rejected EA's takeover offer.
He said that he was still very excited about interactive entertainment.
"It's really the only growth area in the pure entertainment business," Strauss said.
"That's why we're in the Take-Two deal. That will be a really exciting field for the foreseeable future."
When asked if he saw value in consolidation, Zelnick declined to speculate on the nature of value creation.
"It has a lot to do with the capabilities of individuals and the goals of employees," he explained.
"This is not just a math lesson, this is a creative enterprise. Does consolidation create better games for consumers? Does it create better careers for the creatives? Those questions are just as important."
Though his team has been at Take-Two for only ten months, Zelnick said that they are proud of the progress they have made.
"[W]e think this company has a really bright future as an independent company. In the absence of an opportunity that our shareholders value more than this approach, that's our business model."
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