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Imagine closes Total PC Gaming magazine

Mon 22 Mar 2010 11:00am GMT / 7:00am EDT / 4:00am PDT
Media

Publication run ends with issue 31; subscribers offered refunds

Imagine Publishing has closed its specialist games magazine Total PC Gaming.

Last month managing director Damian Butt told GamesIndustry.biz that the publication was profitable, but the lack of support from retail for the PC market was hindering its potential for growth.

"We have had fantastic support from our advertisers on Total PC Gaming, and outperformed our expectations, but I would much rather have a talented team working on a magazine where there is a greater future upside, such as our new launch How it Works, because it takes as much effort to make a magazine that generates a good profit as one that makes very little," he said.

Subscribers to the magazine have received a letter from Imagine informing them that issue 31 was the final issue, with the company offering alternative subscriptions and refunds.

Other games magazines in Imagine's portfolio include GamesTM, Retro Gamer and Power Station.

GamesIndustry.biz has asked Imagine for comment.

8 Comments

Adam Tuckwell
Public Relations Manager

4 0 0.0
I think the close of TPCG is a great shame, it just goes to show how tough it is for print publications out there.

Posted:4 years ago

#1

Richie Shoemaker
Writer / Editor

1 0 0.0
Especially for PC games print mags. PC gamers fully buy and play online more than ever, so it stood to reason that they would've get all their editorial online too.

Posted:4 years ago

#2

Dan Griliopoulos
Journalism

43 0 0.0
It was a good magazine, but the print mags weren't only threatened by online - they were all centralising, mollifying their styles, and fighting over the middle ground that PC Gamer has long claimed. Too little differentiation is going to shrink the market faster.

Hopefully, all the team have found jobs elsewhere in the company - bit worrying that the piece doesn't mention that. :S

Posted:4 years ago

#3

Mark Gregson
Community Manager

3 0 0.0
Definitely a shame. Really enjoyed the magazine, and they clearly had a knowledgeable group of people writing for them.

Posted:4 years ago

#4

Barla Von
Designer

31 0 0.0
I'm surprised other mags haven't gone the way of the dodo with Edge and others still selling (god knows why!).

Personally, i haven't bought a mag in six years...it's all on the net now.

Posted:4 years ago

#5

Michael Tegos
Editor, Official PlayStation Magazine Greece

9 0 0.0
Seems like all the staffers have been moved to other magazines in the company, according to the latest news. That's good, then.

It does look like the mag was caught between two fields rapidly declining; print press and PC gaming. While I remain a fan of both (I love playing on my PC and I still read print mags - hell, I work in one!), I can't say I'm surprised by this turn of events.

I'll be interested to see what they plan to do with their proposed digital form, though.

Posted:4 years ago

#6

Barla Von
Designer

31 0 0.0
It does look like the mag was caught between two fields rapidly declining; print press and PC gaming.

PC gaming rapidly declining? Try telling that to Gabe Newell or Allen Adham (at Blizzard Entertainment)

Posted:4 years ago

#7

Michael Tegos
Editor, Official PlayStation Magazine Greece

9 0 0.0
Well, certainly, and thank God for people like them, but they're just those few, those happy few. The rest is reduced shelf space for PC games, impossible DRM schemes that basically scream "let's get off this platform and let's do it fast and hard", and crappy 360 ports. Plus, the spreading impression that PC gaming is supposed to be this insular experience reserved for weird tech savants and people who're willing to drop thousands of $$, just to build a decent rig. I love PC gaming and I'm grateful for devs like Valve and Blizzard, but right now it's all downhill, IMO.

Posted:4 years ago

#8

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