IGA Worldwide/Activision deal

Press Release PROVIDED BY GAMES PRESS

IGA Worldwide (IGA), the leading independent in-game advertising network, today announced a multi-year agreement with Activision Publishing, Inc. to deliver dynamic in-game advertising into multiple video game titles on Sony Computer Entertainment’s PLAYSTATION®3 (PS3). The first game to feature IGA integrated ads will be , the next installment in the best-selling franchise. To date, the franchise has sold in excess of 22 million units worldwide, according to The NPD Group, Charttrack and GfK.

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