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Hirai: Rival next-gen systems will last five years

By Robert Purchese

Wed 10 Jun 2009 4:15pm GMT / 12:15pm EDT / 9:15am PDT

And the SCE boss believes that Nintendo's mainstream audience will "move on"

Sony Computer Entertainment

Sony Computer Entertainment is a Japanese videogame company specialising in a variety of areas in the...

Sony Computer Entertainment boss Kaz Hirai has revealed his belief that the Xbox 360 and Wii will only be around for five years, while Nintendo's "mainstream" audience is likely to "move on".

That's according to an interview given to The Guardian, in which he reasserts the PlayStation 3's ten-year cycle and plays up the significance of supporting core gamers.

"If you go mainstream too quickly and don't support the core gaming audience then you lack the pillar to support your platform. Without this pillar you end up with a fickle audience that might be big but will probably move on," he said.

"This is fine if you're looking at a five-year life cycle like all of our competitors, even looking back in history, have always done. The new console comes out and the old one is immediately disregarded."

He added that making judgements on the PS3's success after just two years wasn't a fair reflection on the company's long term plans.

"For other consoles which have a five-year life cycle it is much easier to judge performance after two years," he said, despite Microsoft recently claiming that the Xbox 360 was also set for a 10-year lifespan.

The full rundown from the Sony press conference at E3 is available now, while a complete list of all the news from LA can be found on the event page.

From Recommendations by Taboola


Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.

2,521 3,222 1.3
Does Kaz think we're all stupid, don't know our history or both?

Posted:7 years ago


Franck Sauer Creative / Tech Art Director, Fresh3d

64 9 0.1
I'm personally set for a 90 years lifecycle, but I'm waiting for Pachter to confirm that :P

Posted:7 years ago

5 years? This Xmas will mark 5 for the 360, and 4 for the Wii. Chances that the Wii will be dropped before Xmas 2011... zero.

The PS3 is the only console in real danger, as the relevance of BluRay fades by the day. Bought a (cheap) TV yesterday that lets me watch HD movies straight off a USB (or memory card) - including DivX/XVid support...

Posted:7 years ago


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