18:00 (BST), 04/07/2008
Halo 3
Press Release PROVIDED BY GAMES PRESS
Bungie celebrates fans and rewards players with a new free multiplayer map, gamer pics, dashboard theme, and Legendary Map Pack price drop
July 7, or 7/7, has long been heralded as “Bungie Day” among “Halo” players and fans of the renowned developer. This year, Bungie is celebrating this day with the release of new multiplayer map Cold Storage, as well as new gamer pics and a Bungie Day Xbox 360 dashboard theme, all for free on Xbox LIVE Marketplace. The “Halo 3” Legendary Map Pack will also drop in price to 600 Microsoft points in honor of the occasion.
The tradition of Bungie Day was born in part due to the significance the number 7 has played in all of Bungie’s games over the years, including the “Halo” series (7 Halo rings, Master Chief is Spartan 117, etc.), and each year the developer makes a point to use this date to treat fans to something special – usually new content, a free download or other surprise.
This year marks the best “Bungie Day” yet, as eight million plus “Halo 3” players can now download Cold Storage, a free new multiplayer map inspired by the original map Chill Out found in “Halo: Combat Evolved.” The Cold Storage facility was once a vibrant, active research center on Installation 05. An accidental contamination resulted in an unforeseen outbreak, which compromised the Forerunner center. Now, emptied and silent, watched only by a local caretaker, the abandoned structure serves as a reminder of how something as powerful as science is ultimately beholden to nature.
In addition to the new map, players will be able to download 7 exclusive new gamerpics and a Bungie Day dashboard theme for free on Xbox LIVE Marketplace. Fans will need to be sure they download these on 7/7, because they will be available for one day only.
For additional details on Bungie day, be sure to visit www.bungie.net. New screenshots of Cold Storage can also be downloaded on the site: http://www.bungie.net/projects/halo3/asset_popup_viewer.aspx?at=59&cc=21&item=0, http://www.bungie.net/projects/halo3/asset_popup_viewer.aspx?at=59&cc=21&item=1
Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.
To comment on this article, or view other users comments, you need to register for the GamesIndustry.biz Network.
