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Guitar Hero World Tour

Thu 22 May 2008 11:00am GMT / 7:00am EDT / 4:00am PDT

Adding a drum kit and mic along with a music studio for laying down your own tracks.

When the house lights go down this fall, a new generation of axe shredders, drummers and fearless frontmen will come together and rock with Activision, Inc.s (Nasdaq: ATVI) . The latest installment from the #1 best-selling video game franchise of 2007, will transform music gaming by marrying Guitar Heros exhilarating guitar gameplay, with a cooperative band experience that combines the most advanced wireless instruments with revolutionary new online and offline gameplay modes. The game will feature a slick newly redesigned guitar, a genuine electronic drum kit and a microphone, as well as an innovative Music Studio music creator that lets players compose, record, edit and share their own rock and roll anthems, along with online Band Career and 8-player Battle of the Bands.

Delivering the largest on-disc set list in a music-rhythm game to-date, is comprised entirely of master recordings from some of the greatest classic and modern rock bands of all-time including Van Halen, Linkin Park, The Eagles, Sublime and many more. Additionally, the game will offer significantly more localized downloadable music than ever before on all of the next-generation consoles. Budding rock stars will also be given creative license to fully customize everything from their characters appearance and instruments to their bands logo and album covers.

In addition to a newly designed more responsive guitar controller and microphone, will deliver the most realistic drum experience ever in a video game with an authentic electronic drum kit. Featuring three drum pads, two raised cymbals and a bass kick pedal, the drum controller combines larger and quieter, velocity-sensitive drum heads with soft rubber construction to deliver authentic bounce back and is easy to set up, move, break down and store.

Guitar Hero has set the standard for music-based gaming and with and the games groundbreaking Music Studio, we are once again delivering unprecedented innovation that has the potential to revolutionize consumer generated music, much in the same way that video sharing hubs have driven user generated video, said Dusty Welch, Head of Publishing for RedOctane. With the introduction of our advanced high-quality new wireless instruments, in-depth customization options and advanced online functionality, the game enables music fans and gamers globally to share in the most social and expressive music experience ever.

delivers more ways to play than ever before. Virtual musicians can live out their rock and roll fantasies by playing either a single instrument, or any combination of instruments, in addition to the full band experience. In addition to all of the online gameplay modes from , introduces Battle of the Bands mode which allows eight players to join online and challenge each other band-to-band to determine who is the best of the best. In the Band modes, up to four players can jam together, online or off, as they progress through the game, and in single-player Career Mode, players can jam on any of the instruments in branching venue progression enabling them to rock out in the order of their choice.

The games innovative new Music Studio lets players express their musical creativity by giving them access to a full compliment of tools to create digital music from scratch, utilizing all of the instruments, and then play their compositions in the game. Music creators will also be able to share their recordings with their friends online through GHTunes where other gamers can download their unique compositions and play them.

is being developed by Neversoft Entertainment for the Xbox 360 video game and entertainment system from Microsoft and PLAYSTATION3 computer entertainment system. The Wii version is being developed by Vicarious Visions. The PlayStation2 computer entertainment system version is being developed by Budcat. The game is not yet rated by the ESRB.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activisions expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. In this release, they are identified by references to dates after the date of this release and words such as outlook, will,remains,to be,plans,believes, may, expects,intends, and similar expressions. Factors that could cause Activisions actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Activisions titles in its fiscal year 2009, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activisions ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activisions products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, the timing and successful completion of the combination of Activision and Vivendi Games, the combined companys success in integrating the operations of Activision and Vivendi Games in a timely manner, or at all, and the combined companys ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated. Other such factors include the further implementation, acceptance and effectiveness of the remedial measures recommended or adopted by the special sub-committee of independent directors established in July 2006 to review Activisions historical stock option granting practices, by the Board and by Activision, the outcome of the SECs formal investigation, the finalization of the proposed settlement of the derivative litigation filed in July 2006 against certain current and former directors and officers of Activision relating to Activisions stock option granting practices, and the possibility that additional claims and proceedings will be commenced, including additional action by the SEC and/or other regulatory agencies, and other litigation (unrelated to stock option granting practices) and any additional risk factors identified in Activisions most recent annual report on Form 10-K and quarterly reports on Form 10-Q and the preliminary proxy statement most recent filed in connection with the proposed transaction with Vivendi. The forward-looking statements in this release are based upon information available to Activision as of the date of this release, and Activision assumes no obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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2008 Activision Publishing, Inc. Guitar Hero, Activision and RedOctane are registered trademarks of Activision Publishing, Inc. All rights reserved. Wii and the Wii logo are trademarks of Nintendo.

Specialist Press : Stu Taylor

Barrington Harvey

01462 456 780

stuart.taylor@bhpr.co.uk

Consumer Media : Simon Byron

Barrington Harvey

01462 456 780

simon.byron@bhpr.co.uk

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