Guitar Hero 5

Monday 14th September/... Italy has been announced as ultimate victor of the Guitar Hero 5 ’Jump In Jump Out’ Challenge, cementing a new world record for the largest number of participants to play in a single Guitar Hero session over a 24-hour period. 594 people turned up at the Italian event, to be part of the record-setting activity, celebrating the European release of Guitar Hero 5.

The Italian event took place in the FNAC store in Verona and saw fans from around the country come together to help smash the record over the 24 hour period.

Italy saw off competition from the rest of Europe with simultaneous attempts taking place, from Paris to Stockholm, all vying for the title of Guitar Hero 5 ’Jump In Jump Out’ champion, creating a wave of Guitar Hero fever across the continent. Consumers of all ages jammed out on Guitar Hero 5’s new and unique Party Play Mode, which allows players to jump in or drop out, or switch difficulty level at any time without interrupting the session.

“This new record is an awesome accomplishment and will be a tough one to surpass” commented Gaz Deaves, Video Games Records Manager at Guinness World Records “The sheer scale of participation in the jam session is a true testament to the popularity and accessibility of Guitar Hero.”

“I’m thrilled to see this many fans come together en masse to rock out to Guitar Hero 5.” said Michael Sportouch, Senior Director Guitar Hero Europe. “Achieving this new world record is the perfect celebration for the release of the new installment of Guitar Hero, which promises consumers the ultimate interactive gaming experience.”

About Guitar Hero 5

This September, living room legends will rock any way they want to a variety of iconic rock music in Guitar Hero 5. Featuring an all-new Party Play mode, getting the band back together has never been easier. For the first time ever, players can now jump in or drop out of gameplay seamlessly, without interrupting their jam session. The game gives players ultimate control allowing them to personalize and customize how they experience music by being able to play with any in-game instrument combination – multiple vocalists, guitarists, bassists and drummers, in any game mode.

Published by Activision Publishing, Inc. (Nasdaq: ATVI), Guitar Hero 5 is developed by Neversoft Entertainment for Xbox 360® video game and entertainment system from Microsoft and PLAYSTATION®3 computer entertainment system, and by Vicarious Visions for the Wii system from Nintendo. Budcat is developing Guitar Hero 5 for the PlayStation®2 computer entertainment system. The game is rated 12+ by PEGI. For more information about Guitar Hero 5, please visit GH5.GuitarHero.com.

About Guinness World Records

Guinness World Records is the universally recognized authority on record-breaking achievement. First published in 1955, the annual Guinness World Records book is published in more than 100 countries and 25 languages and is the highest-selling books under copyright of all time with more than 3 million copies sold annually across the globe. Guinness World Records celebrated its 50th anniversary edition in 2004, a year after the sale of its 100 millionth copy. Guinness World Records also annually publishes the Gamer’s Edition; a records book devoted solely to the world of computer gaming and high score record achievements. The Guinness World Records website ( www.guinnessworldrecords.com) receives more than 11 million visitors a year. Guinness World Records is part of the Jim Pattison Group, one of Canada’s largest privately owned companies which is a conglomerate of interests, including advertising, broadcasting, grocery stores and automotive retailing.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

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