16:24 (BST), 26/06/2008
Guitar Hero: Aerosmith
Press Release PROVIDED BY GAMES PRESS
One of America's greatest rock bands of all time -
Aerosmith - will unleash the latest Guitar Hero fan
frenzy in Times Square during the launch of their first
videogame, Guitar Hero ® : Aerosmith ® . Steven Tyler,
Joe Perry, Brad Whitford, Tom Hamilton and Joey Kramer
will unveil the game at a press conference and VIP
celebration at the Hard Rock Cafe.
Hard Rock Cafe will also be transformed into a Best Buy
home theater/videogame lounge where consumers will be
among the first to play the game on PLAYSTATION ® 3
before it hits store shelves on June 29.
Hard Rock, Times Square - Guitar Hero: Aerosmith Video Game Experience and Aerosmith Press Conference
Friday, June 27, 2008 4:00pm
-- 2:30pm - Media check-in for Press Conference Open
-- 4:00pm - Aerosmith Press Conference
-- 4:30pm - VIP Launch Party
-- Aerosmith band members speaking on stage
-- Guitar Hero: Aerosmith videogame demonstrations
-- Simultaneous screening of press conference on NASDAQ/Reuters screens above Times Square
Rock out to Aerosmith's greatest hits and experience American rock royalty's GRAMMY ® award winning career with Guitar Hero: Aerosmith. The collaboration offers consumers an unprecedented level of access to Aerosmith's music catalog and an unbeatable soundtrack, with every Aerosmith song being a master recording. Guitar Hero: Aerosmith is available on June 29 nationwide for Xbox 360, PlayStation2, PLAYSTATION3, and Nintendo Wii.
-- Sound decks available
-- Broadcast quality footage is available for download on
http://www.Activision.com starting Friday, June 27 at 4:00 pm PT
FEED DATE: FRIDAY, JUNE 27TH, 2008
FEED TIME: 10:00 - 10:30 AM ET (FED IN ROTATION)
FEED TIME: 1:00 - 1:30 PM ET (FED IN ROTATION)
COORDINATES: C-BAND: GAL 25 (formerly IA 5) /TRANSPONDER 19 /
AUDIO 6.2 & 6.8 / DOWNLINK: 4080 (V)
FEED TIME: 3:00 - 3:15 PM ET (DEDICATED)
COORDINATES: C-BAND: AMC 3 /TRANSPONDER 3 /
AUDIO 6.2 & 6.8 / DOWNLINK: 3760 (H)
Feed includes footage Highlights from Aerosmith news conference at Times Square launch event and people playing the game for the first time
FEED TIME: 11:00 - 11:15 PM ET (DEDICATED)
COORDINATES: C-BAND: AMC 3 /TRANSPONDER 3 /
AUDIO 6.2 & 6.8 / DOWNLINK: 3760 (H)
Feed includes footage Highlights from Aerosmith news conference at Times Square launch event and people playing the game for the first time
FEED DATE: SATURDAY, JUNE 28TH, 2008
FEED TIME: 10:00- 10:15 AM ET (DEDICATED)
COORDINATES: C-BAND: AMC 3 /TRANSPONDER 3 /
AUDIO 6.2 & 6.8 / DOWNLINK: 3760 (H)
Medialink Satellite Operations Trouble Line: 212-812-7134
This story will be available on the Pathfire DMG
Under Video News Feeds at Medialink
Story Number: 06SF08-0104 Story Slug: Aerosmith Rocks Guitar Hero Pathfire Technical Support: 1-888-345-0489
This story is also available in our Medialink Digital Newsroom. Go to:
www.mediaseed.tv
SOURCE: Activision, Inc.
Ketchum Public Relations
Kathy Kwon, 310-584-8316
Kathy.Kwon@Ketchum.com
Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.
To comment on this article, or view other users comments, you need to register for the GamesIndustry.biz Network.
