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Guillemot: 50% of games will be in 3D by 2012

By Matt Martin

Wed 19 May 2010 8:30am GMT / 4:30am EDT / 1:30am PDT

Ubisoft CEO sees growing future for 3D console gaming

Ubisoft's CEO Yves Guillemot has said that he estimates around 50 per cent of console videogames will be available in 3D by 2012.

Speaking to investors last night following the release of the company's full year financial results, he said that discussions with 3DTV manufacturers had been positive and he expects 3D to grow rapidly over the next couple of years.

"The 3D games are going to come more and more with the TV screens that are available. We did Avatar last year and the experience was enhanced by the 3D experience. On 360, PS3 but also maybe on portable machines," he said. "So we can count on substantial growth on the 3D aspect just because it's more immersive.

"I think next year we should maybe see 15-20 per cent of games that will be 3D on next-generation consoles. And then the following year it will be 50 per cent."

The publisher was one of the first to release a 3D game last year, with the tie-in to James Cameron's Avatar beating sales expectations after an initial slow start.

3D gaming is to feature prominently at E3 next month, with a number of franchise upgrades expected from Sony, which has already shown titles such as MotorStorm, Wipeout and Gran Turismo running in 3D.

Nintendo has said that it will show its 3D handheld, the 3DS, at this year's event. It does not require special glasses to view the 3D effects.

Although quieter by comparison, Microsoft has also made 3D noises, with at least one of the blockbuster franchises associated with the Xbox 360 platform expected to be shown in 3D next month.

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Martyn Brown Managing Director, Insight For Hire

150 68 0.5
/shakes head/

Posted:6 years ago


Kingman Cheng Illustrator and Animator

962 187 0.2 3d TV's are more affordable THEN we can talk.

Posted:6 years ago

Tbh I can't see 3d being anything other than a gimmicky fad that will pretty quickly die. After the initial "oooo" I think people will prefer their games and films in non 3D. Or maybe thats just me.

Posted:6 years ago


Kingman Cheng Illustrator and Animator

962 187 0.2
I think it will catch on eventually but it will take a long time.
Like how many years has it taken to get us all digital here? Let alone get 3d TV's in many households?

Posted:6 years ago

the only 3D appliance I'd forsee using involves no glasses. Its just not natural.

Posted:6 years ago

I got no faith in this generations 3d, I mean it's a cute feature, but it seems to be nothing but a salespitch.

Posted:6 years ago


Jack Loftus Contributing Editor, Gizmodo

95 0 0.0
Convenient! Ubisoft just posted some dismal financial numbers. What better to save their company's bottom line than a renewed focus on quality software! Oh wait, what's this? He said "3D"?!

Oh, um, sorry. Please try again Ubisoft.

Posted:6 years ago


Joe Martin Journalism

27 0 0.0
No, Ubi, it won't.

Posted:6 years ago


Rick Ellis Director of Production, WB Games

3 0 0.0
That would mean that 50% of the games in development NOW would have to be including 3D. Not sure that's a claim that can be backed up.

Posted:6 years ago


Doug Paras

117 61 0.5
Yeah maybe if 50% of all games sold @ the time are for the Nintendo 3DS.

Posted:6 years ago

I really can see 3D catching on. I'm really looking forward to the Nintendo 3DS and after witnessing Nintendo create such a successful casual gaming area and revolutionize gaming through motion controlled gaming via the Wii and touch via the Nintendo DS it is quite easy to see how gaming companies would jump on the 3D wagon following the success of Disney/Tim Burton's Alice in Wonderland, James Cameron's Avatar and the arrival of the Nintendo 3DS at this years E3.

I'm already saving up for the Nintendo 3DS and it is my hope that it will go on sale at this years holiday season.

Posted:6 years ago


Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.

2,522 3,225 1.3
Ryan, accessibility plays a role in success. The Wii and DS established their concepts as successful largely because they were accessible. 3D in movie theaters and with the 3DS may be successful because they will are or will be easily accessible. 3D games and movies at home will have a much greater challenge because the accessibility factor is certainly not in their favor.

We've recently had a huge rush into replacing old CRT TV's and monitors with HDTV's and LCD monitors. Moving onto a successful 3D TV campaign for 3D movies and home video games is asking a lot of consumers.

Posted:6 years ago

3D games...3D movies. Still within the gimmick eeee stage. Technology needs to improve into a more naturalistic manner and heck, over here in the UK, we're a still not sold on Digital TV or Digital radio. However, internet TV thanks to BEEB is fantastic. So much so, the TV has been permanently unplugged for a year now.

Posted:6 years ago

This reminds me of the "Radio with pictures... It will never fly" mentality. If people like it and the industry supplies it it will do well.

Posted:6 years ago


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