Games Industry.biz 19:12 (BST)
04/02/2008

Greystripe, a distributor of ad-supported mobile games and applications, has added ten new distribution partners to their content syndication program.

The AdWRAP Catalog Platform, launched worldwide a year ago, now boasts 40 partners including newcomers Zedge, Cellware, Tagtag, Funformobile, GameMobile.co.uk, Kobrawap, Lasyk, Esato, MobileRated and Buzzcity.

"We partnered with Greystripe because they are the clear leader in bringing ad-supported mobile games to the world," said Cellware CEO John Ferber.

"Our mobile community is hungry for high quality mobile content, and now we can provide the content they want for free."

The AdWRAP Catalog Platform enables mobile Web sites, Internet portals, mobile applications, wireless carriers, and social communities to distribute Greystripe's catalog of over 900 mobile games to their users.

"We're all moving the mobile industry forward by fostering the ad-supported content business model, educating and engaging the end user," says Alvaro Bravo, Greystripe's VP of business development.

"Our strategy is to syndicate our catalog to gain the widest reach for our advertisers with a highly engaged audience."

Greystripe's collection of mobile games include titles from publishers such as Digital Chocolate, Vivendi Games Mobile, Hands-On Mobile, Skyzone, and Punch Entertainment.

"Greystripe has demonstrated a demand from both consumers and publishers, that ad-supported content is a viable way to spur mobile content adoption," said Julien Theys, research analyst of Mobile Media's Screen Digest.