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Further decline for print mags

Thu 15 Feb 2007 1:46pm GMT / 8:46am EST / 5:46am PST

The latest figures from ABC have revealed that gaming magazines appear to be in a continuing decline, with only a few bright spots as readership of most Future and Imagine titles falls once again.

The latest figures from ABC have revealed that gaming magazines appear to be in a continuing decline, with a few bright spots as readership of many Future and Imagine titles falls once again.

OPSM2's monthly circulation is down 24 per cent from the August 2006 figures to hit 76,351. But there has been a 17 per cent rise for Official Nintendo, with readership almost topping 43,000 copies per month.

Official Xbox 360 is also up from 42,680 to just over 56,000, with sales likely to have been boosted by the closure of Official Xbox Magazine. Figures for the new Official PlayStation 3 Magazine were not provided.

Excluding OPSM3, 175,368 official titles are sold each month - compared to 218,863 six months previously.

As for the battle of the unofficial mags, Future's PSW is down from nearly 34,500 to just over 26,000 copies, while Imagine-published Play is in the lead with 29,000 - despite a 37.5 per cent drop in readership compared to a year ago.

Circulation for Imagine's Powerstation was down to 15,171 from 22,288 in February 2006. Future-published rival PSM2, currently transitioning to become PSM3, saw a drop of more than 25 per cent over the past six months to hit just over 26,500.

Xbox 360 World, another Future mag, saw its circulation remaining steady at around 23,000, while readership for Imagine's X360 was up more than 20 per cent to edge past the 28,000 mark.

The figure for 360, also published by Imagine, fell slightly from 13,098 to 11,369. Relative newcomer Uncooked Media experienced a rise in sales for 360 Gamer, which went up from 9100 to top 10,600.

PC titles appear to be in a slow but steady decline - PC Zone is down from just over 30,000 to 27,000, while PC Gamer lost 1675 readers to hit just over 43,600.

It's a different story for the multi-platform titles, which appear to be in a stable position. Games Master's readership is now hovering around the 54,000 mark following a small increase in sales, while circulation for Imagine's Games TM still stands at just over 20,000. Once again, Edge faired better than many of Future's publications - readership is up from 33,597 to 35,145, a rise of more than 4 per cent.

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