Former European boss of PayPal Geoff Iddison has joined RuneScape developer Jagex as CEO.
RuneScape boasts over six million worldwide users and has recently launched a German language version of the popular browser-based game.
"The company has built an amazing international playing community through the RuneScape game," commented Iddison.
"The technology used to distribute the game and the incredible depth offered to anyone playing RuneScape makes Jagex a very different gaming company.
"Jagex's mantra is to offer fun, meticulously written and deep storyline-driven online games, at a price which offers unmatched value for money. This will continue to be the basis of the future strategy for the company," he added.
Iddison takes over the role from Constant Tedder, who will remain on the board of directors. The company is based in Cambridge, UK, and has over 400 employees.
"I am delighted that Geoff has joined us," added Andrew Gower, head of game development at Jagex. "His track record in e-commerce will definitely help us achieve our next level of goals.
"I, like the rest of Jagex, am excited about how Geoff will lead the business. There are many exciting projects in the pipeline and we can't wait to further improve our service and the games we offer."