Electronic Arts has said that FIFA 10 has become the fastest-selling sports game of all time, with 1.7 million units sold in its first week.
The game is EA's biggest European launch to date, with over 10 million online matches played and over 155,000 users online simultaneously during peak periods.
"We were confident that FIFA 10 would be a hit, and this week fans across Europe have shown just how much they love this game," offered Peter Moore, president of EA Sports.
"We are incredibly proud of FIFA 10 and this kick-off for great, authentic football competition."
The game has been receiving very high review scores, with the Xbox 360 and PS3 versions of the game boasting Metacritic numbers of over 90 per cent.