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ELSPA to become UK Interactive Entertainment Association

Association changes name to better reflect expanding nature of industry

Games industry trade body ELSPA has announced it is to change its name to the UK Interactive Entertainment Association, a re-brand that it says will help it to better reflect the industry it is representing.

The name was agreed by ELSPA members at an Extraordinary General Meeting held today. The Board originally proposed the name change in order to better reflect the evolving and expanding nature of the industry, it said, and to encompass new areas of activity that will be undertaken.

It will continue to operate as ELSPA while working on developing its brand for the industry going forward. - a process which is expected to be completed before this summer. "After this time the trade associationís new mission and image will be unveiled," it said.

Members will be consulted on their views and wishes regularly during the process, the organisation added.

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Latest comments (9)

UKIEA doesnt quite roll off the tounge though... (maybe its meant to phonetically sound like Ukaaay! Ah!)
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Leon Green Political lobbyist & Gamers Voice Director 6 years ago
IEA sounds ok though...
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Chris Hayward6 years ago
Oh Christ i'll be getting the IEA confused with the IAEA (International Atomic Energy Agency) far too often from now on...

Damn you university research projects and acronyms :p
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Show all comments (9)
At least ELSPA was more recognizable.....UKIEA could be any non govertmental body, political party or rock group eg. UK Independant Exercise Agency, UK Industrial Entanglement Association....and so forth
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Antony Cain Lecturer in Computer Games Design, Sunderland College6 years ago
Don't you buy beds, wardrobes and kopperburg from UKIEA?
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Leon Green Political lobbyist & Gamers Voice Director 6 years ago
Heh I'm surprised that joke took this long to appear.:p
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I missed the joke, unless it looks vaguely similar to IKEA?
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Ignatius Fernandes Studying Computer Science, Kingston University6 years ago
IKEA and lets be done with it
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Chris Holmes User Experience Consultant, Foviance6 years ago
Maybe it's the sound you make when utilising your Super Karate Chop Action: "UK-AIIIEEEEE!"
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