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ELSPA to become UK Interactive Entertainment Association

By Kath Brice

Fri 19 Mar 2010 4:43pm GMT / 12:43pm EDT / 9:43am PDT

Association changes name to better reflect expanding nature of industry


The Trade association for UK Interactive Entertainment

Games industry trade body ELSPA has announced it is to change its name to the UK Interactive Entertainment Association, a re-brand that it says will help it to better reflect the industry it is representing.

The name was agreed by ELSPA members at an Extraordinary General Meeting held today. The Board originally proposed the name change in order to better reflect the evolving and expanding nature of the industry, it said, and to encompass new areas of activity that will be undertaken.

It will continue to operate as ELSPA while working on developing its brand for the industry going forward. - a process which is expected to be completed before this summer. "After this time the trade associationís new mission and image will be unveiled," it said.

Members will be consulted on their views and wishes regularly during the process, the organisation added.

From Recommendations by Taboola


UKIEA doesnt quite roll off the tounge though... (maybe its meant to phonetically sound like Ukaaay! Ah!)

Posted:6 years ago


Leon Green Political lobbyist & Gamers Voice Director

35 0 0.0
IEA sounds ok though...

Posted:6 years ago


Chris Hayward

34 0 0.0
Oh Christ i'll be getting the IEA confused with the IAEA (International Atomic Energy Agency) far too often from now on...

Damn you university research projects and acronyms :p

Posted:6 years ago

At least ELSPA was more recognizable.....UKIEA could be any non govertmental body, political party or rock group eg. UK Independant Exercise Agency, UK Industrial Entanglement Association....and so forth

Posted:6 years ago


Antony Cain Lecturer in Computer Games Design, Sunderland College

264 22 0.1
Don't you buy beds, wardrobes and kopperburg from UKIEA?

Posted:6 years ago


Leon Green Political lobbyist & Gamers Voice Director

35 0 0.0
Heh I'm surprised that joke took this long to appear.:p

Posted:6 years ago

I missed the joke, unless it looks vaguely similar to IKEA?

Posted:6 years ago


Ignatius Fernandes Studying Computer Science, Kingston University

26 0 0.0
IKEA and lets be done with it

Posted:6 years ago


Chris Holmes User Experience Consultant, Foviance

2 0 0.0
Maybe it's the sound you make when utilising your Super Karate Chop Action: "UK-AIIIEEEEE!"

Posted:6 years ago


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