ELSPA backs Government obesity plans

ELSPA has backed a plan by the UKs Department of Health to reduce obesity in children.

Part of the GBP 372 million action plan is aimed at the entertainment industry to establish a working group charged with looking at ways 'to allow parents to manage the time that their children spend watching TV or playing sedentary games, online and much more widely'.

"We look forward to working with the department on strategies to help in the education and support of parents and children," said Paul Jackson, director general of ELSPA.

"We as an industry wish to encourage healthy lifestyles and will therefore also take the opportunity of informing the government of the huge amount of active gaming devices and games which offer more active and interactive play," he added.