EA/Toy Island deal

Press Release PROVIDED BY GAMES PRESS

New York, February 16, 2009 – Toy Island and EA SPORTS™, a label of Electronic Arts, Inc. (NASDAQ: ERTS), are teaming up to develop a unique new line of sports equipment that will bring the excitement of video game simulation outside onto the fields of play. The multi-year agreement between Toy Island, a leader in creating products for children worldwide, and EA, the world’s leading interactive entertainment software company, was announced today by Robert Weinberg, Chief Executive Officer of Toy Island and Peter Moore, President of EA SPORTS.

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