EA SPORTS Virtual Playbook

Press Release PROVIDED BY GAMES PRESS

REDWOOD CITY, Calif. and BRISTOL, Conn. – Sept. 5, 2008 – EA SPORTS™ and ESPN are advancing media convergence and delivering a new enhancement to in-studio sports analysis with the debut of EA SPORTS Virtual Playbook, on ESPN’s award-winning NFL programs. The new television technology, developed jointly by EA SPORTS and ESPN, delivers an “augmented reality” that allows ESPN’s football analysts to interact with the virtual players from EA SPORTS video games and provide insight, education and analysis to fans about key football plays and techniques. EA SPORTS is a Label of Electronic Arts Inc. (NASDAQ: ERTS).

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