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EA Sports signs Lewis Hamilton

British Formula 1 star to front new EA titles next year

Britain's Formula One rookie Lewis Hamilton, who almost won the championship with McLaren in his debut season this year, has been snapped up to front a new videogame title by EA Sports.

That's according to a report in UK tabloid The Sun, which reports the deal as worth an estimated GBP 5 million to Hamilton.

There is currently no indication that EA's investment will result in a specific F1 title however, as Sony currently holds the FIA license for its long-standing racing series, although the report does cite "Xbox and PlayStations" as the platforms.

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