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EA Sports extends FIFA partnership

Thu 22 Jul 2010 3:42pm GMT / 11:42am EDT / 8:42am PDT
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Publisher becomes Official Technology Partner of Premier League

Electronic Arts has extended its partnership with FIFA to become the Official Sports Technology Partner of the Premier League.

As well as EA Sports branding on all live on-screen broadcasts of Barclays Premier League fixtures, EA is promising to work with broadcasters to develop enhancements for match day TV analysis and new features for FIFA football games. EA will also sponsor the Player Performance Index and bring more Premier League stats in to future FIFA game products.

"As the most watched domestic football competition in the world, the Barclays Premier League delivers tremendous global exposure and direct access to one of the most passionate football audiences in the world," said Matt Bilbey, VP of football at EA Sports.

"Partnering with the Premier League further establishes EA Sports and its FIFA franchise as the ultimate, authentic football gaming experience. We look forward to adding further in-game authenticity with the direct access to the Player Performance Index as well as releasing new ways to leverage our technology to enhance the fans enjoyment of Barclays Premier League football on and beyond match day each week."

Match day broadcast enhancements will utilise graphics, animation and other EA tech combined with real-time data feeds for deeper game analysis, while the EA Sports Team of the Week will be available on the official Premier League website, as well as in FIFA games.

"We are extremely pleased that EA Sports has had the foresight to enter into this exciting new partnership that will connect with Barclays Premier League fans in new and inventive ways," offered Richard Masters, Premier League director of sales and marketing.

"Fans have a thirst for statistics and information and that is something that the Premier League, working with EA Sports, will provide to a level not seen before in professional football."

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