EA SPORTS Active 2.0 (working title)

Press Release PROVIDED BY GAMES PRESS

REDWOOD CITY, Calif. – March 9, 2010 – Millions of people around the world have experienced the revolution in home fitness since last spring with EA SPORTS Active™, the number one rated fitness program for the Wii™**. Today, EA SPORTS™, a label of Electronic Arts Inc. (NASDAQ: ERTS), announced that EA SPORTS Active 2.0* (working title) is now in development and will be available this fall on PlayStation®3, Wii™, iPhone® and iPod touch®. The new EA SPORTS Active 2.0* fitness program will deliver true fitness results by featuring an innovative wireless control system, powered by new leg and arm straps with motion sensors, a heart rate monitor to capture intensity, and a new online hub to track and share workout data. EA SPORTS Active 2.0* will make working out simple, effective and will go with you wherever you are.

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