Matt Martin
15:23 (BST)
23/07/2008
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EA signs Hollywood talent agency for new movie push
Electronic Arts has signed a deal with Hollywood talent reps United Talent Agency to formulate plans to movie into large-budget movies and TV.
The renewed effort by EA comes following deals for a movie based on The Sims, an animated DVD to accompany the launch of new IP Dead Space and a cartoon TV series of MySims.
"UTA is an ideal partner for us to bring the richness and story telling nuance of our popular games into other forms of media that give consumers more ways to experience these creative concepts," commented Patrick O'Brien, VP of EA Entertainment.
"Some of our teams have already made steps to expand our games into other forms of media like online, social networks and print publication. This partnership will help us take these efforts to the next level and match each of our titles with the right artists, producers and financiers."
Other titles in the EA portfolio include Mirror's Edge, Need for Speed and Army of Two.
"We view EA as an emerging entertainment force, not just because they are a great untapped IP rights holder, but because at their core they care most about how viewers respond to their stories and creative vision," said UTA partner Richard Klubeck.
"We're excited to work alongside the EA team as they make this important expansion of their intellectual property strategy."
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