Ellie Gibson 12:51 (BST)
13/02/2007

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Mitch Lasky, senior vice president of Electronic Arts Mobile, has revealed that the company is currently in negotiations to produce games for the new Apple iPhone.

The device was first unveiled at Macworld Expo last month, with Apple boss Steve Jobs predicting that it will "revolutionise" the mobile industry.

Measuring 11.6mm thick, the iPhone comes with a built-in 2-megapixel camera and can be used to download music and videos.

So far little has been revealed of any potential gaming capabilities, but at least one publisher is keen to get involved - EA has already produced five games for the iPod and now looks set to offer support for Apple's next product.

Speaking to Business Week, Lasky said, "We have been talking to Apple about games on [the iPhone].

"We see a lot of the technology that we've utilised on the iPod side being incorporated into the iPhone."

Lasky became president of EA Mobile last year when the company acquired Jamdat, where he was previously CEO. EA Mobile sales during 2006 totalled US$ 118 million (EUR 91 million) - accounting for 4 per cent of the publisher's overall revenue.

Other companies likely to take an interest in the iPhone's gaming capabilities include PopCap Games, which already produces casual titles for the iPod plus the web and Xbox 360.