Silicon Knights boss Denis Dyack has taken to the Internet to "draw the digital line" under criticism of his forthcoming Xbox 360 game, Too Human.
In a post of gaming forum NeoGaf, he calls on those who are looking forward to Too Human's release - and those who have been vocally critical - to "stand up and be counted".
"I feel Too Human is a great game, likely to be better than most that will come out this year," Dyack wrote. "I certainly feel it is the best game we have ever made. I also believe the press and gamers alike will believe this."
And if he's wrong, Dyack is willing to accept punishment in the form of an Internet branding iron.
"When the game is released and everyone plays game all the speculation will be over. If I am wrong and gamers in general think the game is "crap" then I am comfortable with getting tagged 'Owned by the GAF'," he stated.
"However, if I am right and it is received well, I would like to see those 'Against' to be tagged with 'Owned by Too Human'."
Too Human has had a protracted development process. The game was signed by publisher Microsoft Games Studios back in 2005, but the developer has got into a messy legal spat with Epic Games over the use of Unreal Engine 3, which has hampered development of the game, intended as the first part of a trilogy.
The game also received criticism during its early days after a lacklustre showing to press, which prompted Dyack to question the marketing of games so early in development, saying that he believed it was wasteful to spend money on publicising a title before it was complete.