Dragon Age: Origins

Press Release PROVIDED BY GAMES PRESS

Edmonton, Alberta (November 24, 2009) – Join the BioWare nation! Leading video game developer BioWare™, a division of Electronic Arts Inc. (NASDAQ: ERTS) today announced that it has set a new record for site traffic at DragonAge.com and new user registrations at its social networking site, Social.Bioware.com. With the release of Dragon Age™: Origins, the BioWare community has grown to a record 5 million registered users, propelled by outstanding word-of-mouth buzz amongst fans of the 90-rated role-playing game. As of October 13, 2009, DragonAge.com became the most highly trafficked web site in the EA network in 2009, including the main hub, EA.com. Dragon Age fans also drove the game’s FacebookŪ fan page to 30,000 fans since the page launched in June 2009, making it the fastest-growing EA property on Facebook – a remarkable feat for a new original intellectual property. The soon-to-be-released Mass Effect™ 2 saw a 33% increase in site traffic with the announcement of the Collectors’ Edition on November 4th, and a release of a video featuring the enemies of Mass Effect 2 on November 5th. Today, BioWare is re-launching MassEffect.com with a new design and more connectivity to BioWare’s social networking community at Social.BioWare.com, which has registered over 500K sign-ups in just five weeks, since its launch on October 13, 2009.

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