The latest survey of TIGA members, discussing the issue of piracy in the UK, has revealed that while the vast majority of those questioned believe that the subject is a problem for their businesses - and one that is getting worse - most don't consider it to be an actual threat to the survival of their businesses.
In total 60 per cent surveyed agreed that it was an issue, while 90 per cent believed it was an increasing problem - but 60 per cent felt it was a low threat to the viability of their company, while just 10 per cent felt it was a significant threat.
Additionally, feelings were mixed on whether or not the government should take direct action on pirates by cutting or slowing broadband, with a 50/50 split on the matter.
"The results of the TIGA piracy survey clearly demonstrate that UK developers are taking the initiative when dealing with the issue of piracy and looking for new ways of delivering content and communicating directly with their consumers," said Richard Wilson, CEO of the organisation.
"Developers are not complacent in dealing with this problem and are mostly seeking to find solutions for themselves rather than simply relying on the government to solve the problem of piracy. This is testament to the pragmatic approach of the industry."