HomeNewsFeaturesJobsEducationResourcesDirectory

"Dangerous" free petrol stunt backfires on EA

Electronic Arts was forced to abandon a promotion for Mercenaries 2: World in Flames after it caused gridlock in Finsbury Park, north London.

The company planned to give away GBP 20,000 worth of free petrol to promote the Pandemic developed game released last Friday, but had to stop the stunt after outrage from the local community and its MP.

Lynne Featherstone, MP for Hornsey and Wood Green, has called on the publisher to apologise to local residents for causing "misery" due to traffic chaos, reports The Guardian.

"Trying to recreate Venezuelan-style fuel riots on the streets of London is completely irresponsible and downright dangerous," slammed Featherstone.

"Whilst a lucky few might have got some free petrol, hundreds of local residents have faced misery on their daily journeys this morning. They deserve an apology," she added.

EA began dishing out free petrol to drivers on a first-come, first-served basis around 6:30am, but pulled the promotion after 11am, with around GBP 13,000-worth of petrol given away.

Mercenaries 2: World in Flames is set in Venezuela with player's working for different warring factions in a conflict over oil supplies.

The title has already been attacked by supporters of president Hugo Chavez who described the title as an example of US "psychological terror" on the Latin American country.

Comments

To view other users comments, you must be logged in to a GamesIndustry.biz Network account.


In Related News

Electronic Arts

Former Mythic boss Jacobs admits last few months were "difficult"

EA partners with Dr Pepper for exclusive digital content

EA Partners still set to publish Rage

Newsletter Signup

Sign up to the FREE GamesIndustry Newsletter and receive a comprehensive round-up of industry news and info.


GamesIndustry.biz is the world's most read and influential games industry website. But don't just take our word for it!

"I check GamesIndustry.biz every day — you have to, to know what's going on. It's definitely the best European news site, and is beginning to offer a more global view too. There's a ton of information and news on the net — but this is the one that matters."

David Reeves

Latest announcements courtesy of GamesPress
GamesIndustry.biz is a proud supporter of GamesAid.
Editor
Matt Martin
Display Advertising
Richard Sturgess
Classified Job Postings
Scott MacKintosh

Find out more

Hosted by dx.net

GamesIndustry.biz is hosted by dx.net.