14:29 (BST), 23/05/2008
CGS Partner Channel
Press Release PROVIDED BY GAMES PRESS
LOS ANGELES– May 23, 2008 – Championship Gaming Series™ (CGS), the only worldwide gaming league, announced the launch of an official CGS partner channel on YouTube during the LA Games Conference. The channel ( www.youtube.com/cgs) will offer high quality content from CGS’ unique pro gaming broadcasts to YouTube's mass audience.
Ad-supported premium content from CGS will be uploaded to a dedicated partner channel. The variety of official video clips from CGS will include serialized footage from CGS regular season and training camp matches, player tips and tricks, behind the scenes footage, mini-features as well as interviews with General Managers and Players.
"The launch of the CGS Partner Channel on YouTube comes just as our 2008 competition heats up," said CGS Commissioner and CEO Andy Reif. "Our Pan Asian Championships and UK/Europe draft have just been completed and our US regular season is about to kick off on June 2. CGS programming represents truly groundbreaking sports entertainment and now CGS fans old and new will be able to get more of it whenever they want.”
The announcement is the latest in a series of moves by CGS to expand its online and broadcast audience base. It follows an agreement with Eurosport to broadcast CGS matches in Europe and the release of the 2008 schedule of events.
About Championship Gaming Series
Headquartered in Los Angeles, CA, the Championship Gaming Series™ (CGS) is the only worldwide professional video gaming league. Launched in 2007, and a joint venture among BSkyB, DIRECTV and STAR, CGS features teams of the world's best gamers from North America, Latin America, the United Kingdom, Europe, the Middle East, Asia and Australia. The league distributes entertainment content to more than 400 million viewers worldwide via DIRECTV in North America and Latin America, BSkyB in the UK, Eurosport in Europe, and STAR in Asia and Australia. CGS sponsors include Mountain Dew, Dell XPS, Xbox 360 and Creative.
Michael Hope
Championship Gaming Series
(310) 574-5142
mhope@thecgs.com
Christian Averill
Fleishman-Hillard
(212) 453-2341
christian.averill@fleishman.com
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