Sales of Blu-ray discs have reached one million in less than a year, according to the Blu-ray Disc Association.
Blu-ray discs also accounted for 70 per cent of high-definition movie sales in the first quarter of 2007, with three in every four hi-def movies sold in March on the next-gen format.
"Sales of Blu-ray disc titles have taken off since the first of the year," commented Andy Parsons, chairman of the Blu-ray Disc Association.
"Blu-ray discs have been outselling HD-DVD by more than two to one since the beginning of the year and the gap is steadily widening."
"It's exactly what we've said all along would happen — the strong support for Blu-ray among movie studio and equipment manufacturers means that consumers have more choices when it comes to players and titles," he said.