Bethesda Softworks' Pete Hines

Amidst the buzz of the annual MI6 marketing conference in San Francisco, Bethesda Softworks' Pete Hines, vice president of public relations and marketing, sat down with GamesIndustry.biz for this exclusive interview to discuss targeting broader demographics, The Pitt downloadable content debacle, and whether Jerry Bruckheimer will make an Oblivion movie.

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