17:24 (BST), 23/06/2008

The gold rush is here! EA Digital Illusions CE AB (DICE), a studio of Electronic Arts Inc. (NASDAQ: ERTS) today announced that its highly anticipated summer release, Battlefield: Bad Company™ has shipped to retail stores. The game will land on retail shelves on June 25 in North America and June 27 in Europe. Launching on PLAYSTATION®3 computer entertainment system and Xbox 360™ videogame and entertainment system, players will join the ‘B’ Company, a wayward band of soldiers more interested in the pursuit of gold and personal financial gain than following the rules.

Battlefield: Bad Company delivers a deep single-player campaign loaded with dark humor, intense combat and deafening destruction. Players take on the role of Preston Marlowe, a young soldier whose antics land him in the division with the highest mortality rate alongside other troublemakers Sarge, Haggard and Sweetwater. Players will tackle harsh terrain and fierce enemies with their squad of renegade soldiers as they search for an elusive treasure using dozens of vehicles, weapons and deadly toys all at their disposal for explosive experimentation.

Gamers can also jump online for some intense multiplayer action as players become either an attacker or defender in the Gold Rush multiplayer mode as they protect or destroy crates that hold precious gold and their ticket home. As gamers embark on their quest for financial freedom, they’ll experience the same classic Battlefield gameplay including access to numerous vehicles, weapons and open maps as well as the new tactical destruction that only Battlefield: Bad Company can deliver. The popular Conquest mode made famous by the Battlefield franchise will be offered as a free download* later this summer.

Battlefield: Bad Company is developed by Sweden-based developer DICE, www.dice.se. The game is rated “T” by the ESRB and “16+” by PEGI. For more information about the regular and Gold Edition of the game, please visit http://www.battlefield.com or our press web site at http://info.ea.com.

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Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS Freestyle TM and POGOTM. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS Freestyle and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Battlefield: Bad Company is a trademark or registered trademark of EA Digital Illusions CE AB. PlayStation” and “PLAYSTATION” are registered trademark of Sony Computer Entertainment Inc. Microsoft, Xbox and Xbox 360 are trademarks of the Microsoft group of companies. All other trademarks are the property of their respective owners.