Organisers of the Edinburgh Interactive Festival have announced a partnership with the British Academy of Film and Television Arts which will see BAFTA sponsor the opening night reception kicking off the event.
"BAFTA is delighted to be supporting this year's Edinburgh Interactive Festival and sponsoring the prestigious networking drinks reception opener," said Anne-Marie Flynn, BAFTA's head of awards.
"The Festival, over its six-year life, has established itself as a pivotal event in the Games industry calendar and to this end BAFTA is honoured to play a part in it and will hopefully continue to do so in future."
BAFTA's charitable remit is to support, develop and promote all the art forms of the moving image - including focusing attention on the highest achievements in videogames production in the UK each year in order to motivate and inspire those who make games and to educate and develop the tastes of those who play them.
The Edinburgh Interactive Festival will be held starting August 11.