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12:26 (BST), 25/03/2008

Audio Factory update

Press Release PROVIDED BY GAMES PRESS

For Immediate Release

March 25th 2008–03–25

FOR IMMEDIATE RELEASE

Unveiling its new corporate logo today, a new Israeli company is planning to revolutionize the way that sound effects are created and generated in PC, console and handheld computer games. For many years since the 1990’s, SFX creation in games has relied on the use of pre-sampled sound library sources and live ‘foley’ type recordings. Old 20th century technology going back to the days of the the first talkie movie in 1927….

Audio Factory Ltd is developing a real-time engine for synthesizing “real” sound effects, without the use of samples, a system based on computing the interactions of the various sound sources in the environment, based on data available from the graphics and physics engine of the game.

For more information contact:

Audio Factory,Targetech Innovation Center, Poleg Industrial Area, Netanya South

P.O.B. 8027 Netanya, 42101 Israel

Tel: 972.9.8656598

Fax: 972.9.8851090

Email: Philip@audiofactorysound.com

www.audiofactorysound.com

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