15:46 (BST), 23/04/2008
Asphalt series
Press Release PROVIDED BY GAMES PRESS
Asphalt 3: Street Rules set for release on Nokia's n-Gage and other high-end telephones
Gameloft®, a leading publisher and developer of video games for mobile phones, has announced its “Asphalt” game series has just topped the 10-million mark in global sales, making it one of the most downloaded mobile games in the world.
The “Asphalt” series offers street racing fans an opportunity to compete on underground urban tracks behind the wheel of the most gorgeous cars on the planet. With the introduction of Asphalt Urban GT in 2004, the ambitious title quickly gained success with its wide range of cars and breathtaking speed effects. Sales continued to escalate in 2005 with the release of Asphalt Urban GT 2, and sustained increasing growth with the release of Asphalt 3: Street Rules in 2006. Over the years, the series maintained a huge fan base, as new and improved features were added such as 3D versions, hot pursuits, and a constantly growing fleet of stunning cars.
“Consumers around the world are able to recognize a great game, which is why Asphalt was able to establish itself as the most popular mobile racing game, despite extremely tough competition,” said Michel Guillemot, president, Gameloft “We are excited to welcome Asphalt into Gameloft’s exclusive club where some 50 Gameloft titles have topped the million-in-sales mark; we expect several other Gameloft brands to top the 10-million-in-sales mark this year.”
The Asphalt series consists of 3 titles, available in 2D or 3D versions, across 1,200 handsets and in 15 languages. The games are accessible on 150 operators in 80 countries.
The most recent version is Asphalt 3: Street Rules, a “rich game” enhanced with features which take advantage of high-end telephones with the most advanced version launching on Nokia n-Gage handsets.
The series’ fourth opus will be released this summer.
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