Sections

ASA dismisses Bully advertising complaints

Authority backs Take-Two despite 31 complaints from members of the public

The Advertising Standards Authority has dismissed accusations that a TV ad for Take-Two's Bully Scholarship Edition glorified and trivialised bullying.

The ASA received 31 complaints about the ad, but said that while the content of the game may be distasteful, the ads themselves were not in breach of any rules.

"Although many might find the name and content of the game to be in poor taste, the content of the ad was unlikely to cause serious or widespread offence," it said.

The ASA noted that any violence in the ad was comic and exaggerated, and as such did not glorify or encourage violence. It also concluded that the ad had been appropriately scheduled.

Related stories

Take Two shares rise as Acti buyout rumours swirl

Analyst believes Hollywood beckons for gaming's biggest brands

By Dan Pearson

Take-Two loses $35.4 million in first quarter

That's almost half the loss of last year's Q1 as the publisher posted better than expected results [UPDATE: Evolve delayed, GTA V ships 34 million]

By James Brightman

Latest comments

Sign in to contribute

Need an account? Register now.